Privacy Notice

Registered name: LLUME Solutions

We are the controller of your personal data. For more information on controllers and their responsibilities please see the ICO's guidance on data protection principles, definitions, and key terms. This privacy notice tells you what to expect us to do with your personal information.

Contact details

Email: hello@the-designengineer.com

What information we collect, use, and why

We collect or use the following information to provide and improve products and services for clients:

• Names and contact details
• Occupation, company name, role, and team size
• The content of enquiries you send us via our contact forms

We also collect or use the following information to understand how our website is used and to measure the effectiveness of our advertising:

• Anonymised website usage data (pages visited, referring site, browser and device type)
• On our advertising landing pages only: cookie identifiers and IP address, used by Google Analytics (see “Cookies and analytics” below)

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with.
• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
• Your right to erasure - You have the right to ask us to delete your personal information.
• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information.
• Your right to object to processing - You have the right to object to the processing of your personal data.
• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time.

If you make a request, we must respond to you without undue delay and in any event within one month. To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
• Legitimate interests – we collect anonymised, aggregated website usage statistics to understand how our website is used and to improve it. This data cannot be used to identify you. All of your data protection rights may apply, except the right to portability.

Where we get personal information from

• Directly from you

Cookies and analytics

Across our website we use Umami, a privacy-focused analytics service. Umami does not use cookies and does not store anything on your device. It collects anonymised, aggregated statistics (such as pages visited, referring site, and browser type) that cannot be used to identify you.

On our advertising landing pages only (pages under /lp/), we use Google Analytics 4, provided by Google, to measure the effectiveness of our advertising campaigns. Google Analytics uses cookies and collects information including your IP address and a cookie identifier. You can opt out of Google Analytics across all websites by installing the Google Analytics opt-out browser add-on, or by blocking cookies in your browser settings.

The rest of our website does not set any analytics or advertising cookies.

Who we share information with

We use the following service providers to operate our website and handle enquiries. They process personal information on our behalf and are not permitted to use it for their own purposes:

• Cloudflare – hosts our website and processes requests to it, including form submissions.
• Resend – delivers enquiry form submissions to us by email.
• Umami – provides anonymised website analytics.
• Google – provides analytics on our advertising landing pages.

Some of these providers are based in, or store data in, the United States. Where personal information is transferred outside the UK, we rely on safeguards recognised under UK data protection law, such as the UK Extension to the EU-US Data Privacy Framework or the International Data Transfer Agreement.

We do not sell your personal information to anyone.

How long we keep information

We only keep your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Specifically:

• Enquiry data submitted via contact forms is kept for 2 years after our last contact with you.
• Client records and invoicing data are kept for 6 years in accordance with UK tax law.
• Google Analytics data on our advertising landing pages is retained for 14 months, after which it is automatically deleted.

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.